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Archive for Search Engine Optimization SEO

SERP Myth

Ask any wannabe “SEO Pro” how to get good SERP and they will tell you that you have to do all sort of activities related to Social Media to build traffic to your site, get good PR which is fine if you don’t care about traffic from Search Engines and totally ignoring the fact that millions upon millions of people don’t go, use or even know what SM means thus relaying on the only source of traffic they can get from and the only one source they know, Search Engines.

If you stop and think about these millions of people for a moment you will start realizing that they all have one thing in common and that they all have only one thing to relay on, content of their sites and if that content have unique qualities to it, then SE Algo will notice these sites and provide them with well deserved place high in SERP.

SERP is and always will be about content and never will be about how many backlinks site has, what PR or amount of traffic site is generating and when next time you’ll see site that has no PR in top 10 just remember that this happened because of one single factor only real SEO Pros know about: CONTENT.

PR Myth

Why would anybody want to waste there time in pursued of something as useless as PR is beyond any mindful logic and yet no matter where you will go these days, you will hear that endless PR yapping as if it’s some new era of Gold Rush.

So, lets ask ourselves what that PR noise is all about? If your answer is ‘about nothing’ then you’re already a winner but if you have different idea, then I hate to disappoint you because you are grabbing a straw to stay afloat above your irrational thinking.

Sometimes ago Google decided to put some measurement that would determine site popularity based on amount of backlinks or PR naively believing that Internet is honest place without realizing that they have paved way for cottage industry of buying and selling links to gain Google’s good intention and in process both Google and Internet brought on themselves irreparable damage by turning PR in bad joke.

Duplicate Content Myth

Not everybody is smart enough to write unique article no to mention why bother if Internet is blotted with all sorts of already written articles just waiting for some “wanna sound intelligent” in his forum post or Blog comment nitwit to “shine” with other people knowledge.

We all despise people who are shamelessly re-posting article without giving well-deserved credit to the original author and make sure these re-posts removed from our Blogs and forums. But what if Blog or forum operators never cut cheaters? Are they cheerfully obliging perpetrators or they themselves become victims of somebody else rip-off?

Well, according to Google’s Matt Cutts they are victims of duplicate content and Google understands that and as bad as such duplication can be spam wise, it gives Blogs and Forums operators break because badly managed resources is not an offense in eye of Google.

Next time somebody tells you that Google will punish Blog or Forum for duplicate content, tell him or her: Matt Cutts says it’s not true.

Backlinks Myth

How many times we heard people would say: if you submit 10,000 or 1,000 links to your site Google will penalize you for spamming? OK, but here is my question to those who’re claiming this: how Google will know if you or somebody else damped 10,000 all over the Internet?

But what if your competition decided to bury you and your site? You probably will say that this would be devastating for you and not fair because you didn’t do nothing wrong and shouldn’t be punished unjustly. Well, I have good news for you: Google knows and understands that shit is happen and that there are people around who will try to cut your throat by any possible means if they can including using Google as a tool of your distraction.

So, next time you see some Clown who claims to know what Google will do or shall I say believes that people at Google some kind of morons who know nothing about reality and can be fooled easily, tell him to get lost.

Nofollow Myth.

You hardly will find post in Blogs and forums these days that will advise you not to bother with sites that are using nofollow tag and to use “DoFollow” (whatever this is) sites only. When I see something like that, I’m instantly know that poster either an idiot who has no idea what he’s talking about or spammer who’s making post count or both.

What nofollow really does and why Google has had come up with this concept? Simple answer is, to inform crawler that there is no need to visit other site thus to spare Google’s crawling time and servers resources and that’s all to it. Google never said that it will disregard backlinks or will give them lesser weight or they won’t help site’s PR, all it wants is no to be hustle needlessly.

So, next time you’ll see some “genius” gives advise to use “dofollow” only, rest assured that he has no idea what he is talking about.

SEO – 101 Lesson

Objective of SEO

Basic objective of SEO Search Engine Optimization is to bring your own site in SEPR Search Engine Page Ranking as high as possible to the top in front of your competition and the only way to do that, is to have keywords rich content SE visitors will have affection, thus visit your site and to place backlinks to your content in natural way.

You can SEO only your own site

No one cans SEO Social, Articles and Directories sites because technically these sites out of SEO reach. You just cannot Search Engines Optimize site you personally don’t own but what you can do is to benefit your own site by using available media to Search Engines Marketing it.

Because you have no influence over somebody else actions and cannot control how others are running their sites you simply cannot SEO their sites to your like. If site owner decides to edit your article or to place nofollow tag or to remove hyperlink all together, there is nothing you can do about that and because of that you can only SEO your own site.

SEO – SEM confusion

SEM Search Engine Marketing is off page method of traffic building. Some people are using term SEO whereas in reality they mean SEM believing that these two are inseparable but the truth is, they both serve two different purposes.

If you place your article somewhere else but your own site, SE algo will pull that site (not your) to the top in SEPR and the only benefit you will get if you have had placed backlink in that article to your own site is visitors and that by definition is Marketing.

Simply put, you are Search Engine Marketing somebody else’s sites by providing your own content to these sites thus giving benefits edge of SEO to others and not to yourselves.